Customer Story | Hospitality Management Company

WHG Ottimate customer story graphic

How WHG Companies Created New AP Efficiencies for 60+ Hotel Locations

WHG Companies builds, franchises, and manages hotels in small towns across the country. Here’s how they efficiently manage AP for 60+ locations with Ottimate.

Sarah Zuehlke
Senior Staff Accountant
Locations Managed With Ottimate






Sage 50Cloud

WHG Companies, a hospitality management company, builds, franchises, and manages hotels primarily located in small towns across the country. These hotels are full service, including amenities and free continental breakfast in the morning.

Sarah Zuehlke, the Lead Accountant at WHG Companies, began as a bookkeeper and now manages the accounting department. Among other responsibilities, her department handles Accounts Payable (AP), processing invoices on a daily basis.

When Sarah started her work with WHG nine years ago, the company had 12 locations throughout the United States. Now, there are 60 locations that WHG manages. This rapid growth has been an exciting ride, but has also led to operational challenges like keeping up with Accounts Payable.

Challenges for WHG Invoice Processing Manual AP

Previously, WHG’s AP department “did everything very old school,” said Sarah. Managers would bundle and mail invoices to the AP department every week for the accounting team to process. This “snail mail” system meant that sometimes it took two or three weeks for bills to get to the central office, depending on the location, and the team dealt with other issues like lost mail.

“A lot of times, our team was getting emails and things from vendors saying, ‘why haven’t you paid us?’ Well, it’s because we still haven’t gotten your bills,” she explained.

WHG’s AP team was doing about 10 checks per location on a heavy week. With over 60 locations, that’s over 600 checks – all by hand.

Everything was super manual. We got the invoices, put them into our Sage 50 program. And then print checks, fold checks, mail checks… It was a pretty labor-intensive process with 60 hotels.

Sage 50cloud Integration

WHG Companies has used Sage 50cloud since before Sarah had even joined the team. As a relatively niche accounting software, many invoicing solutions didn’t integrate seamlessly with Sage 50.

In fact, WHG had previously tried another invoicing solution, but was abandoned because it didn’t fit the company’s needs. “We were kind of skeptical to try another solution,” she admitted. The other platform we tried “required a lot of adjustments to spreadsheets before we could import them, and they couldn’t customize them for us. We had to delete things, add things. It was just causing a lot more work for us than what we wanted to have to do.”

“We were trying to get away from all of the manual stuff and, and they weren’t able to do that for us,” Sarah finished. 


WHG has been using Ottimate since August 2021. Their strategy was to start with one single hotel location, to create their best system. Then, they started to transition other batches, state by state, until all 60 of their locations were using the Ottimate system.

Streamlining AP Processes for the Whole Team

When it comes to closing the books with Ottimate, Sarah explained that she now knows she can rely on how invoice information has been coded.

When we do have to close out the books, we know things are coded correctly within our system. It’s definitely improving all of our AP processes.

While Sarah couldn’t give an exact number of hours saved on AP processes, she explained that Ottimate has prevented needing to hire someone new in the department.

“[Ottimate] has freed up a lot of time with the team who was actually doing the processing, now they can take on more work and do other things. Our time is being freed up by not having to do so many things manually,” she concluded.

Processing Invoices Efficiently

Sarah estimated that WHG’s accounting team runs “3,500-4,000 invoices on a monthly basis.” Much of this comes from restaurant food and beverage orders, which may involve 20-25 basic invoices a week for each restaurant location.

When asked about how many GL codes that included, Sarah laughed and said, “too many!” Food invoices presented a particular challenge, because some items on a food invoice might say something like “rib stk” for a ribeye steak.

However, Ottimate is definitely learning all of that for us, which definitely cuts down the work. Sometimes it’s just like, ‘wow, it actually knew what the invoice meant!’

Sarah also highlighted Ottimate’s functionality that can split an invoice between different locations. Some of WHG’s hotels maintain restaurants, and occasionally one restaurant will purchase a product to share with another location. Ottimate allows users to automatically split invoices, allocating one portion from one location and another amount for a different location, which is an extremely helpful feature for WHG.

“Ottimate is saving us a lot of time and manpower,” Sarah said.

Getting the Whole Team On Board

The accounting team, regional managers, and managers use the Ottimate system. After the initial implementation, Sarah trained her team on the basics via video calls.

“It’s so simple to use for all those managers that it was just kind of a 10-20 minute training,” she explained. Managers scan or take a picture of invoices, upload it, and then Ottimate and the AP team take care of the coding and the rest of the process from there.

“They’re learning as they go with the other formats and things that they can check, like if a payment has been made or something like that. They’re learning gradually, and it’s been a great experience actually,” she said.

Now, I get a lot of good feedback from the managers, that Ottimate is just amazing, because now they don’t ever have to go to the post office to drop off their bills each week

As another example, Sarah mentioned that although the organization doesn’t use approval workflow rules, they do take advantage of the “flag invoice” feature. Ottimate users can check the system to see “who’s been flagged, if they’ve responded, if they resolved it, that kind of information.”

“I think we have one invoice right now that’s been kind of going back and forth between us, the manager, and the regional manager to get it figured out,” she said. “It’s nice to follow the full scope, and you don’t have to search through emails to see who responded and what they said.”

Accessing User-Friendly Data

Sarah explained that having invoice information at their fingertips prevents time-consuming searches for information.

“Our filing has obviously gone way down,” she said. “If we do have any questions or concerns on an invoice, we can just pull it up right in Ottimate; we don’t have to go searching in an office filing cabinet trying to find it.

The interface is also user-friendly for managers to access information. Managers are empowered to take a look at their own data when needed, going into the system to “see how much they’re spending on eggs for breakfast and things like that,” Sarah said.

Ottimate Integration with Sage 50

WHG worked with Ottimate to create custom features that imported files within the Sage 50 program, in a way that supported WHG’s operations. Given WHG’s experience with their previous invoicing solution, “we were happy when Ottimate was totally on board with customizing our files for us,” said Sarah.

Leveraging Custom Virtual Cards System

When it’s time to issue invoice payments, the WHG team uses whatever payment method the vendor prefers in Ottimate. Some vendors prefer ACH and virtual cards, although Sarah detailed that most of her vendors choose paper checks.

Looking Toward the Future

Sarah and the WHG team have recently finished their successful implementation of Ottimate. With new accounting and operational processes in place, they are ready to take advantage of new efficiencies and support even more growth for the company in the future.

To learn more about WHG Companies, visit

To streamline invoice management at your growing business, request a demo of Ottimate here.